You’re Viewing Posts From
There’s a reason why 82% of marketers are actively using content marketing in 20211: it has the potential to increase web traffic, brand reputation, and sales at a lower price than most traditional marketing tactics. Content marketing encompasses creating videos,...
In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...
A little more than a year ago, Google announced that it planned to update its algorithm to incorporate specific user experience criteria. Known as core web vitals, Google would begin to reward or penalize websites for their performance in three areas linked to user...
Google My Business (GMB) is increasingly becoming the most important tool a local business can use to improve its customer engagement and ranking on Google. Since the COVID-19 pandemic has caused third-party review sites like Yelp to falter,[1] there’s a huge...
An estimated 30 to 50 million websites are using Google Analytics. [1] There is no question that this analytics platform gives countless businesses the insight needed to improve their website’s performance, traffic, and lead generation abilities. Here's a brief...
Start Getting Results