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The marketing community has consistently pushed the idea of an unpaid, organic approach to increasing website traffic. But SEO isn’t always the best method for converting visitors into customers. PPC for lead generation can provide faster results. It also offers...
With 85% of consumers searching for local businesses through the internet1, ensuring that your business invests in quality digital marketing is crucial for connecting with new customers. A tried and true digital marketing tactic that continues to prove its...
Citing an effort to maintain their users’ privacy, Google announced in September that they are limiting Search Term Data to only include search terms that a significant number of users searched for. This vague new update came as a shock to most Google advertisers and...
Addiction treatment is a unique industry to be in. When it comes to the health and safety of others - especially those dealing with a mental illness like addiction - it can be difficult to find the right way to advertise. However, each new person that your marketing...
Solely having a website isn’t enough anymore. If your website isn’t working for you (as in actually driving people to call you, order your product, or fill out a web form) then you aren’t utilizing your site to its fullest potential. While conversions can be measured...
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