If you want to gain valuable leads through pay-per-click advertising, a PPC agency can help you achieve maximum results. Not all clicks are equal in quality, just as PPC firms may have varying abilities. Choosing the right PPC agency in Fort Lauderdale does not have to be a stressful endeavor; there are a few essential factors to look for when deciding who to entrust with your paid ad marketing. Of course, you don’t have to be located in Fort Lauderdale yourself to be able to work with a top agency. That’s a great benefit of working with us. If you need us to come to you, we can, but we can even hold meetings by phone. This is great given the fact that so much has been moved to digital formats in the last year. We’ve been doing that for years!
What is Pay-Per-Click?
PPC or pay-per-click is a paid advertising method that quickly generates quality traffic. Rather than paying a flat fee for an ad to be displayed, you pay each time someone clicks on the advertisement leading to your site. This highly targeted marketing method involves a great deal of strategy and experience. By outsourcing your PPC campaign to an agency, you can focus your valuable energy on managing your successful business.
How to Navigate Selecting the Right PPC Agency in Fort Lauderdale
There are several qualities to consider when looking for a firm to handle your paid marketing. Weed out poor candidates by posing these five important inquiries.
1. Ask for References
One of the best ways to learn more about an agency is through the eyes of other clients. Testimonials on the agency’s website are a great place to start – the more positive comments about the company’s work, the better. However, the firm manages these statements and may not reveal all aspects of the client’s experience. It can be helpful to speak directly to a business that has hired the PPC agency. Ask for a list of customer references. Any reputable agency should feel comfortable providing you with names of clients who have benefited from their marketing. Resistance on their part to reveal this information could be a red flag. Longevity is also important. Inquire about how long clients have worked with the agency.
2. View Examples of Work
Perhaps a prospective PPC agency can talk the talk, but can they actually follow through with an effective ad strategy? Ask to look at real samples of their work. Misspelled words, vague phrasing, or confusing keywords warrant a step back. Does the agency perform extensive keyword research? What paid media channels do they utilize? Ensure that the PPC agency you choose delivers actionable quality.
3. Review Case Studies
A PPC agency should have case studies available to portray the success of client ad campaigns. These reports show tangible returns on investment and are among the best ways to determine an agency’s value. The case study will introduce the business of interest and give a background on the niche and objective. Specific actions and the reasoning behind them are beneficial facts some cases include. Most importantly, the study will reveal the PPC campaign results, including lead generation values, cost per lead, and ROI. If an agency can prove that they can repeat a given strategy’s success, that’s even more impressive! Even if the case study does not follow a business within your industry, it can still provide you with the important information you need to make your decision.
4. Seek Accountability
Communication can make or break a relationship – professional or otherwise. Find out how the PPC agency will communicate with you and how you can get in touch with them. Will you have a dedicated account manager? It can be beneficial to have one point of contact to avoid miscommunications. Discuss how often you will receive detailed reporting and whether they can review the reports with you. You deserve personalized accountability.
5. Industry Experience
Determine whether the PPC firm has had experience helping businesses similar to yours. Many companies elect to choose agencies that specialize in their specific niche. An understanding of the industry can be very beneficial. However, extensive knowledge of search engine marketing is crucial.
Reach Your Business Goals with the Right PPC Agency
You want to ensure that the PPC firm you choose can handle what you need. At Full Circle SEM, our goal is not to merely generate meaningless clicks. We strive to increase your revenue by strategically creating quality leads, and we’ll have the metrics to show it. Find out how we can elevate your PPC marketing. Contact us today.