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"On the business side, Meta also uses AI to help run its main line of business: selling ads. Meta says it’s been improving its AI tools that let advertisers target ads. Because of better AI, the company says it’s improved its “monetization efficiency,” or how much the...
What was once considered a passing trend, social media has firmly cemented itself in everyday life. This is true for brands, creators, and the consumers they want to reach. The competition for engagement, reach, and views aren’t likely to subside, making it more...
Ask any professional marketer what it takes to get a business off the ground, and they'll sell you on social media. Digital marketers usually consider major platforms like Facebook and Instagram a must for any modern marketing strategy. Depending on the company, other...
After Facebook CEO Mark Zuckerberg announced the rebranding of his social media giant, you may wonder what the effect will be on your social media marketing. Facebook is now "Meta." Meta is now the company that owns Facebook, Instagram, and WhatsApp, and it comes...
As the third most visited website next to Google and YouTube, with an impressive reach of 59% of social media users, Facebook is one of the most beneficial platforms for social media marketing in 2021.1 For the most organized, seamless, and successful Facebook...
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