Making Your Content Marketing Plan

by | Sep 26, 2020 | Content Marketing

Making Your Content Marketing Plan

If you want to run a successful website and blog, you need a content marketing plan.

Search engine optimization (SEO) plays a significant role in the number of clicks your website will receive in search results. But, you need to provide value to more than just Google. Your readers need to find your content engaging, informative, and valuable – and if they do, Google will follow.

With a proper content marketing plan, you can unlock the potential of your blog with content that ranks well and keep readers coming back. If done incorrectly, however, you may end up spending hours writing without more than a few clicks to show for it.

How to Craft Your Content Marketing Plan

Perform Keyword Research

A crucial part of any marketing plan online is keyword research. Keywords are terms that people search in Google and other search engines around the web. Keywords identify and categorize content so that searchers can find relevant information.

As a website or blog owner, keyword research helps you to determine what questions need to be answered and what your audience is interested in. To discover keywords that can be targeted or see search volume, you can use Google’s Keyword Planner. [1] Once you have a topic, Google can extrapolate potential keyword combinations, their search volume, and how competitive the terms are for ranking.

With this information, you can begin to identify topics to cover. For example, if you’re selling vacuums, inputting “vacuum” into the planner may return with “best vacuum,” which can open up a topic like “Best Vacuum of 2020” or “Top 5 Cordless Vacuums”. This way, you have a starting point for a blog post that is relevant to searches, includes your keyword you’re targeting and helps to earn clicks.

Identify Your Audience and Their Pain Points

Keywords aren’t enough to create a successful blog – you need to actually implement your target keywords effectively to see results. To do this, you’ll need to write valuable, tailored pieces on what matters to your reader (audience).

To identify your audience, consider who your average reader is. Are you aiming your content at someone who has no experience with your industry and wants a quick guide? Or are you looking to add thought pieces and unique research-based reports to build authority from backlinking?

After identifying your audience, you need to address their pain points. Pain points are what people within your demographic want answers to. And they are one of the best ways to create useful content. Readers are most likely not visiting your blog for some light reading. They have questions, and you need to provide answers!

Find the Sweet Spot Between Your Audience’s Needs and Your Knowledge

How well do you know your niche? Do you fit your audience profile yourself, or can you reliably answer the questions they’re posing?

If you write something that you aren’t familiar with or interested in just because it’s popular, you likely won’t see the results you want. Similarly, if you write on topics that interest you but aren’t relevant to your audience, it won’t translate well to clicks and engagement.

Successful blogging is about incorporating your expertise into content that your audience wants to read. The more detail, personal experience, and specificity you include, the better. When you find the “sweet spot” between supply and demand, you can create something unique, valuable, and effective for your blog. [2]

Produce Evergreen Content

One way to establish an audience is by providing beginner-friendly content that simply answers a question. This “evergreen” content almost always is relevant to people visiting your blog and helps to earn search clicks over more extended periods. Plus, when done correctly, they can rise in the search rankings until they become a cornerstone resource for searchers.

If you’re an expert in your niche, it may seem tedious or unnecessary to include basic or introductory content in your blog. However, even if the “how-to” is already available elsewhere, you can still post it because it helps to complete your blog as a resource. Your goal is to make yours stand out through clever or unique content and SEO implementation.

Earn More Readers with an Expert Content Marketing Plan from Full Circle SEM

A successful blog has more than just well-researched topics and expertly-written posts. If you want to see the traffic your site deserves, you’ll need to take advantage of the best SEO practices available. Implementing these strategies can help your site rank higher in searches and earn more shares to grow your authority and brand recognition. However, planning, writing, editing, and optimizing blog content for SEO can be time-consuming and challenging to pick up.

At Full Circle SEM, we’ll create a content marketing plan to set your blog apart from the competition. Rather than spending the time yourself, let our expert team of marketers, writers, and editors craft exceptional, shareable, and optimized blog posts that will draw more traffic to your site.

Get started today: https://fullcirclesem.com/services/content-creation/

SOURCES:

[1] https://ads.google.com/home/tools/keyword-planner/

[2] https://moz.com/blog/how-to-find-your-blog-topic-sweet-spot

 

Michelle Ober

Justin’s favorite sister-in-law that he “fires” regularly. Director of Content & Social Media for Full Circle SEM.

If you’re ready to take your brand to the next level, call 888-757-2714 or contact us here today.