Since October 23rd, 2000, Google Ads (then known as Google Adwords) has climbed to the top of the most effective digital paid advertising methods online. We’re going to shine a light on the impact of this marketing method, and we’ll even give you some help with Google Ads. Here at Full Circle SEM, we’re determined to take the guesswork out of paid advertising. That starts with explaining if, why, and how Google Ads work.
Google Ads can revolutionize a business by boosting brand awareness, page views and providing a massive increase in revenue.
But, if you’ve given Google Ads a shot and you’re still wondering, “do Google Ads even work?” then it’s only fair that you doubt their power.
It’s been two-plus decades since Google Ads first launched. Have they still got the power that they used to have? Is earned media marketing taking over?
What Are Google Ads?
Google Ads leverages paid digital advertising, known as pay-per-click (PPC). As the advertiser, you’ll pay a fee every time someone clicks or makes an impression (CMP) on your ad.
With Google Ads, you can create mobile and desktop ads and tailor them to your target audience. Then, your website will appear on the search engine results page (SERP) when an ideal client is searching for a product or service like yours.
It’s also important to note that Google Ads appear in more than just Google’s search engine results page. They also crop up on YouTube, Google Display Network, and Blogger.
Do Google Ads Work?
If you’re asking, “do Google ads work?” let us clarify and put aside your doubts. Yes, Google Ads work – and they work well.
And 65% [1] of small to midsize businesses are utilizing Google Ads, adding to their revenue stream from a whole range of budgets. With a monumental 63% of Google users having interacted and clicked on a Google Ad during their browsing activity, it’s no wonder that Google Ads hold so much power.
But, as with any form of marketing, Google Ads only work when you know how to use them.
If you’re crossing your fingers and hoping your ad sticks without a thorough understanding of the anatomy of a successful Google Ad, then there’s a good chance that you’ll waste your PPC budget.
PPC Mistakes That Cost Brands Their Advertising Budget
If you’re considering using Google Ads to grow your sales or leads, take some time to read through these common errors. That way, you can avoid making the same timeless mistakes that cost brands their advertising budget (with very little return on investment).
- Not investing in PPC keyword research
- Paying little attention to keyword match types
- Not setting PPC goals with KPIs that show real success
- Not monitoring your PPC metrics
- Improper targeting
- Not leveraging the assistance from an SEM agency with proven results
Why Google Ads Are Still Relevant in 2022
Google Ads has been at the top of the ladder in terms of paid search tools for decades.
And in 2022, they’re more relevant than they have ever been.
But why are Google Ads so important for businesses in 2022?
Google Ads Let You Target Specifically
Every marketer knows that generalized copy or content doesn’t convert. The key is in specificity.
With Google Ads, you can dive deep into your buyer personas and match your advertisement with the right people.
So long as you have clarity surrounding your ideal buyer, it’s fairly straightforward to set up and can provide excellent results. When you’re attracting the right people to your page, the chances of conversion are a whole lot higher.
Simple User Tracking
Unlike social media platforms that have gone through upheaval after the iOS updates, Google Ads hasn’t encountered any attribution problems.
After the iOS updates, Facebook Ads don’t always allow you to track a user’s behavior after clicking on your ad. So, you don’t have metrics that reflect purchases, opt-ins, or any other conversion form. Depending on your business type, Facebook/Meta may also restrict the use of their pixel, making it even more difficult to see your results.
This limitation makes it difficult to know what elements of your ad are working and which need tweaking.
With Google Ads, you can see what happens after a user clicks on your ad. This gives you a clearer image of how successful your PPC ad is, what areas are working, and which components need further optimization by your SEM Agency.
Get Help with Google Ads – PPC Management Fort Lauderdale
You now know that Google Ads absolutely do work. But you’re also aware that, despite the golden results they can yield, to achieve them, you need to know the ins and outs of PPC advertising.
Take the stress and guesswork out of PPC. Full Circle SEM in Fort Lauderdale is here for all of your Google Ad needs. You’ll be able to reap the rewards of PPC ads that are fully targeted, optimized, and crafted with expertise for data-driven results. And you don’t have to be located in South Florida to work with us. That’s another beauty of digital advertising. We work with clients and companies across the US.
If you’re not sure where to start and you’re ready to get help with Google Ads, Full Circle SEM can help! Turn your PPC strategy into cash! Contact us here today.
Sources:
[1] https://www.hubspot.com/marketing-statistics
