There’s a reason why 78% of marketers advertise on Google Ads and social media.1 It is one of the best ways to increase brand awareness and reach targeted audiences. Further, it can be done much quicker than using search engine optimization alone. When you’re just getting started with your first Rochester Google Advertising plan, you might be wondering: is google smart campaigns or google ad campaigns the best fit for my business? To make the most educated decision possible, let’s explore the benefits and challenges that come with using smart campaigns.
What Are Google Smart Campaigns?
Birthed from the technology of Google’s Adword Express, Google’s Smart Campaigns is an ad campaign platform that automates the creation and management of a business’s Google ads. Overall, Google Smart Campaigns was designed with the intent of helping small businesses run a Google ad campaign without needed much marketing experience, time, or resources.
3 Benefits Of Google Smart Campaigns For Your Rochester Google Advertising
To dive a little deeper into what this platform has to offer, here are some of the main advantages that you can expect to find while working with Google Smart Campaigns:
Perhaps one of the most notable benefits of using Smart Campaigns is its user-friendly interface. Compared to traditional Google Ads that undoubtedly come with a steep learning curve, Google Smart Campaigns are much easier for marketing beginners to understand and implement.
#2: Low Maintenance
Working with Google Smart Campaigns means that Google is doing most of the work for your business. After supplying Google with basic information about the keywords you wish to use, your desired budget, the geographic location of the audiences you want to advertise to, and the outline of your ad, you’re pretty much done… with the creation part. There still are some things you’ll need to do periodically, especially if you don’t want to waste your ad dollars.
#3: Saves Time
When running a business, time can be just as valuable as revenue. The great part about Smart Campaigns is that much of the time that you would’ve taken managing your Google Ads yourself can instead be allocated to more pressing business matters. In fact, Google says it gets ads up and running in just 15 minutes.2
2 Cons and Limitations Of Google Smart Campaigns
In addition to Smart Campaign’s pros, it is important to note that this technology also comes with some serious limitations:
#1: Lack Of Control
One of the sacrifices of allowing Google Smart Campaign to do much of the manual work of ad creation for you is the lack of control you end up with. After initially setting up your account, you are at the mercy of Google’s automation technology for most aspects of the campaign instead of yourself or a trusted marketing agency with Google Ads. Further, when you’re bidding on terms and phrases that could have multiple meanings, you will need to monitor the search terms carefully to make sure you end up with traffic that is actually looking for what you offer.
Take rehabs as an example. Is the person looking for rehab following a stroke? (Skilled nursing facilities.) Or are they looking for addiction rehab? (Drug and alcohol rehab.)
#2: Less Data and Insights
A key part of running a great Google Ad campaign is understanding the performance of your current campaign to make future adjustments and improvements. Not only does Smart Campaigns have a much less robust analytics page than Google Ads, but there is also no option for A/B testing to try different types of ads.
The Bottom Line: Who Is The Best Fit For Google Smart Campaigns?
With an ample amount of both pros and cons that come with Google Smart Campaigns, every business’s unique needs, goals, budget, and bandwidth will determine if this technology is at all worth your while.
Overall, if you want to put a lot of thought and time into curating various Google Ads, you’re better off sticking to the traditional Google Ads campaign if you have the resources to do so. (Outsourcing your PPC is a great way to get the most bang for your buck!) On the other hand, if you don’t mind giving up control, Smart Campaign’s ease and simplicity might just be the perfect fit for a small business’s busy schedule.
Work With Rochester Google Advertising Experts At Full Circle SEM
Whatever the choice may be, working with the professional google advertising experts at Full Circle SEM offers you the best chance at running a successful campaign. With years of experience bringing Rochester business’s marketing ideas to life, we are here to help you every step of the way with PPC, SEO, content creation, and so much more.
For more information on how we can transform your Google Advertising, get in touch with our metric-driven team today.