Many PPC Fort Lauderdale companies are quick to tell you that you need to use Google Ads. But how do you know if Google Ads is the right fit for your business? If you are looking into pay-per-click marketing, it may be unclear to see the huge amount of information available. Determining whether Google Ads is necessary for your marketing strategy doesn’t have to be a daunting task; let’s look into how to decide whether it’s a good option for you.
What is Google Ads?
Google Ads is a PPC platform that allows you to create ads that you pay for based on the number of clicks or impressions the ad gets. Google Ads displays your ads on an expansive network that includes the most popular search engine in the world and sites such as YouTube and Blogger. It also features powerful analytics tools that allow you to improve your ads and PPC strategy, increasing your ROI.
Does My Company Need to Advertise on Google?
There are certainly alternatives to advertising on Google, but Google is one of the most effective and dependable ways to utilize PPC marketing. This is because Google offers a high ROI and can target consumers more effectively than other platforms. Combining this with their robust analytics creates an impressive platform that is difficult to compete with. Most companies with a paid marketing strategy use Google Ads, but that doesn’t mean it should be your only means of PPC marketing. You can use the insights gained by using Google Ads analytics to improve your ads on other platforms, such as Facebook.
How Can You Create More Effective Google Ads?
Some businesses become frustrated when using Google Ads because they don’t know how to create effective ads that reach their target audience. There are some basic guidelines you can follow that will make your ads more effective:
Choose Your Keywords Carefully
The most common way businesses make their ads less effective is by choosing the wrong keywords. Keyword research and selection can make or break your ad campaigns. Going a step further, you’ll also need to determine the best match type, which may vary from campaign to campaign or even ad group to ad group.
Create a Streamlined Landing Page
If you notice that your ads are getting clicks but that they aren’t creating conversions, your landing page might need work. Create a landing page that makes it easy for people to make a purchase, contact you on the phone, or use a contact form.
Target the Right Audiences
Choosing the correct audience is just as important as selecting powerful keywords. If your ads aren’t reaching the right people, your ROI will be lower as a result.
By being deliberate with these basic aspects of your ads, you will make them much more effective. (And if these don’t sound like basic aspects to you, it’s time to call in a professional.)
How Can You Stand Out With Google Ads?
If you want to create unique campaigns that captivate your audience, you can use Google Ads to run more than just typical text ads.
Make Video Campaigns
Video campaigns are played directly to your target market while they are watching YouTube videos, making getting their attention that much easier. You won’t be competing with a full page of ads, and you will be able to speak directly to your audience. The best video campaigns use creative tactics to get the user’s attention and spark their interest.
Try a Shopping Ad campaign
If you have a particular product or line of products you are trying to promote, Google Shopping Ads are a great option. You can create specific ad campaigns that target keywords and audiences only for specific items, showcasing your product photography.
Using creative techniques will make you stand out to your audience.
Is My Website Optimized for Search Engines?
An important factor that you should not overlook is ensuring your website is ready for the increased traffic, and the interest PPC campaigns produce. If your website isn’t optimized for search engines and mobile use, you may choose a full-service company that can optimize your website and creates effective PPC campaigns.
Full Circle SEM PPC Fort Lauderdale
Full Circle began as a PPC Fort Lauderdale company before expanding into offering full-service SEM packages. Creating powerful PPC campaigns that get our clients onto the front page of search engine rankings is still our specialty, but we can now offer even more options to our clients. Contact us today to find out how we can help your business grow.