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All too often, marketers get caught up in creating the perfect paid advertisement that is bound to score the most clicks. However, even though getting a click represents an essential component of pay-per-click (PPC) marketing, it’s only half the battle. There’s a...
Search engine marketing (SEM) services can help get your content to the right audiences and make your campaigns more impactful. One thing to keep in mind, though, is that when it comes to using SEM services, keywords directly affect your overall success and reach. If...
While paid advertising and social media-centric marketing strategies are critical to your brand’s growth trajectory, search engine optimization (SEO) is still king. To earn a top spot on search engine results pages (SERPs), you need to master the art of SEO content...
Whether you’ve just launched your first search engine marketing (SEM) initiative or have run multiple SEM campaigns, it’s essential to carefully measure your progress to see what works and what doesn’t. You’ll need to pay attention to the right SEM metrics to do that....
Looker Studio (formerly Google Data Studio) is a playground for marketers. It lets you easily build stunning dashboards and reports packed with colorful charts and graphs that tell stories about your data. It’s flexible, powerful, and (best of all) free to use. But...
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