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There’s a reason why 82% of marketers are actively using content marketing in 20211: it has the potential to increase web traffic, brand reputation, and sales at a lower price than most traditional marketing tactics. Content marketing encompasses creating videos,...
In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...
Google My Business (GMB) is increasingly becoming the most important tool a local business can use to improve its customer engagement and ranking on Google. Since the COVID-19 pandemic has caused third-party review sites like Yelp to falter,[1] there’s a huge...
With 49% of internet users using Google to discover new products and items, your brand’s online presence is often the first impression consumers have on who you are and what you have to offer.[1] This makes online reputation management an essential piece of any...
In 2021 and beyond, high-ranking content on Google is an invaluable part of any successful digital marketing plan. This is because with higher rankings comes more visibility, web traffic, and leads. In fact, content bolstered to the #0 featured snippet slot offers...
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