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In today's online driven world, most business owners realize the importance of search engine optimization (SEO). Check any marketing strategy, and elements of SEO like using relevant keywords and focusing on the technical aspects of the website are included to gain a...
By now it should be obvious: link building is an essential element of any website's SEO strategy. Google openly states that backlinks help their crawlers find a website, ranking it higher in online searches.1 However, creating an effective link-building SEO strategy...
Connections Between SEO And Misinformation Due to the connections between SEO and misinformation on search engines like Google, a number of users are increasingly looking for other search options. With 92% of users turning to Google for search queries,1 Google is most...
There’s a reason why 82% of marketers are actively using content marketing in 20211: it has the potential to increase web traffic, brand reputation, and sales at a lower price than most traditional marketing tactics. Content marketing encompasses creating videos,...
In 2014, Google announced that content that demonstrated expertise, authoritativeness, and trustworthiness (E-A-T)1 would greatly influence how it evaluated page quality - a ranking factor that contributes to a higher position in search results. How important is E-A-T...
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