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Google My Business (GMB) is increasingly becoming the most important tool a local business can use to improve its customer engagement and ranking on Google. Since the COVID-19 pandemic has caused third-party review sites like Yelp to falter,[1] there’s a huge...
With 49% of internet users using Google to discover new products and items, your brand’s online presence is often the first impression consumers have on who you are and what you have to offer.[1] This makes online reputation management an essential piece of any...
In 2021 and beyond, high-ranking content on Google is an invaluable part of any successful digital marketing plan. This is because with higher rankings comes more visibility, web traffic, and leads. In fact, content bolstered to the #0 featured snippet slot offers...
SEO, or search engine optimization, is the process of creating content optimized for ranking highly on search engine results pages like Google or Bing. While large SEO budgets give businesses more opportunities for strategically reaching consumers, it is important to...
Is Blogging Still Important for SEO in 2021? It’s hard to keep up with the many changes Google has made to its algorithm, and with last summer’s announcement that the company was going to add another ranking factor called Page Experience, marketers are wondering which...
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