Content Marketing In 2022: The Quick and Dirty Guide To Trends and Strategy

by | May 10, 2022 | Content Marketing

No one disputes that content is king. But how you leverage it within your content marketing strategy follows an ever-changing demand.

With all the noise online, it’s critical to get ahead of the trends and prepare a comprehensive strategy to match.

Don’t get stuck in old strategies that don’t pay off! Here’s what you need to know for your 2022 content marketing strategy!

Latest Trends and Changes

Your content market strategy in 2022 requires a more nuanced approach than in years past, especially with regard to the recent pandemic. While restrictions are being modified and lifted in many places, it’s important to maintain sensitivity on this topic.

An increase of videos continues to grow online, especially on short-form platforms such as TikTok and Instagram. Search engine algorithms also lean into video content serving increasingly more video listings on results pages.

According to the animated explainer video producer, Wyzowl, 87% of marketers say video has helped them increase traffic to their websites and offers.1 This paints a picture of how video content helps to improve your SEO rankings.

Brands in 2022 are growing and scaling with the help of automation and productivity tools like Zapier, Asana, and comprehensive CRM platforms. This is marketing’s version of working smarter, not harder.

Creating content that focuses on the intention-based searches of your ideal customer will continue to force creative boundaries for marketers in 2022. Understanding your consumer’s needs, obstacles, and desired outcomes must inform the content you put out.

Emotional storytelling is taking the place of authority and expertise-based content. Consumers in this decade crave connection and a sense of belonging. Your content should bridge the gap between digital marketing and personal bonds.

Emerging Strategies In Content Marketing For 2022

You’ll need to upgrade a few common strategies, maybe a few you haven’t dabbled in yet.  Content isn’t just information you put out; it also drives revenue.

While it’s not as easy to track as cut and dry conversion metrics, what you put out influences your audience. So, there’s no doubt that content marketing is a long-term strategy. Establish your desired key performance indicators and track how it impacts your business over time.

The practice of refreshing older content to repurpose and enhance is gaining traction in 2022, especially as messaging around the pandemic continues to evolve. You can also boost SEO rankings by recycling long-form content into other short-form pieces and increasing your digital impact.

Email content marketing is still one of the most cost-effective methods of reaching your audience without depending on algorithms. Keep your list fresh by maintaining at least weekly newsletters with relevant content.

Text and email management software platform, Klavio, found that highly segmented email campaigns returned more than 3X the revenue per subscriber as a general, unsegmented campaign.2 Get comfortable with your customer personas and speak to them directly for better ROI.

A greater focus on industry collaborations and partnerships is overtaking most competitive markets as an emphasis on relationships and connection grow stronger.  These alliances are a great way to increase exposure, brand awareness, and revenue.

Content Marketing in 2022: The Bottom Line

Generic messaging is out; authenticity is in. Boring content is out; engaging and dynamic is in.

Authoritative messaging is out; value-driven education is in. Tombs of technical, long-form content are out; and short-form, snappy content is in.

Talking all about you and your brand and what you do is out while telling a story that resonates with your audience is in.

Human connection is in, and slimy sales tactics of “bro marketing” are out.

Keeping Up With The Marketing Jones’

The trends with us today could change next month or next year. There are only two constant elements in content marketing: One is the regularity of change, and the other is its importance.

You’re not alone if keeping up on trends, strategies, and platforms isn’t what you love to do. A professional marketing agency can help you grow your business and your client base while keeping their fingers on the pulse of the ebb and flow of marketing trends.

Reach out to our team today for a strategy session for your content marketing needs.

 

SOURCES:

[1] https://www.wyzowl.com/video-marketing-statistics/#stat-3-2

[2] https://help.klaviyo.com/hc/en-us/articles/115005237908-Guide-to-Creating-Segments

 

Michelle Ober

Justin’s favorite sister-in-law that he “fires” regularly. Director of Content & Social Media for Full Circle SEM.

If you’re ready to take your brand to the next level, call 888-757-2714 or contact us here today.