Your web traffic will increase significantly when you have engaging, interesting, or informative blog posts. This is especially true for businesses like drug rehab facilities, where people often search for information relating to your company before attempting to contact anyone. So, how do you write and optimize drug rehab blog posts to drive more traffic to your website?
NOTE: We work with many drug rehab clients, but these tips can be applied to any industry!
Write Useful and Informative Articles
Answering common questions or addressing concerns is the best way to build your content to reflect your expertise and reputation. When you write blog posts that answer the questions people are searching for and do so consistently, you will create a resource that people return to. You will also increase your search engine rankings, web traffic, and conversions.
Writing a series of articles about different addictions, treatment plans, and recovery stories can give you plenty of content to start with, but you don’t have to stop there! You can go even more in-depth, covering concerns and issues that family members might be struggling with, the best way to respond to a relapse, and ways to cope with the feelings that come with recovery. The more comprehensive and thorough you are, the more you will increase your rankings.
Post New Content Consistently
Fresh content is one of the most important factors in improving your search engine ranking. Google has an algorithm that favors websites that are consistently posting new content. That’s why blogs are so instrumental in boosting your search engine ranking; they are a wonderful tool that allows you to continually update your website without having to change any of your landing pages. When you publish new blog posts consistently, you will see better search engine rankings as a result.
Use a Conversational Tone
People don’t generally get all the way to the end of blog posts that are arduous to read. Use a conversational tone to make your blog posts easier to follow. This will also increase your search engine ranking; due to Google’s BERT update in late 2019, websites using natural, conversational language are suggested first. This is a far cry from 10 years ago when people struggled to pack articles with specific keywords that were unnatural when used in a normal sentence.
People search for things differently than they speak or write, the BERT update was a welcome change, but it came with its own challenges. Even over a year later, some companies are still struggling to adapt. If you noticed that your SEO has dropped off since 2019, you might be using old strategies or writing styles that are no longer considered best practices.
Showcase What Makes Your Business Unique
You want to showcase your facility when you are writing and optimizing drug rehab blog posts. Mention what makes your program special and different, whether it’s your staff, location, programs, or even activities. When you write about your business’s unique aspects, you add more distinctive content to appeal to your audience and improve your SEO.
Keywords are No Longer Enough for SEO
SEO has progressed past packing as many keywords as possible into your blog posts.
Google now uses semantic search, which customizes the search engine results page for each user by considering their search history, the context of what they’re searching for, and looks for topics discussed in-depth rather than keywords. It would be best if you tried to continually ask and answer questions in a manner that’s easy to understand.
Pay Attention to New Updates
SEO is a moving target; you will want to pay attention to new updates and practices. What worked last week might damage your ranking now or in the near future; always stay on top of the updates and what search engine companies are working on.
Hire Professionals to Write and Optimize Drug Rehab Blog Posts
Full Circle SEM understands how to write and optimize drug rehab blog posts to improve your search engine rankings. We offer full-service SEM packages and create regular blog posts that work together with other SEO and marketing techniques to get you the most traffic and conversions possible. Contact Full Circle SEM today to discover what we can do for your business!