In today’s social media-obsessed society, content creation is easily one of the most impactful marketing strategies that businesses can use to generate new leads and sales. Social media content creation is the process of posting relevant photos, videos, and written content on Linkedin, Facebook, Instagram, Twitter, and any other social site.
5 Reasons Why Social Media Content Creation Is Important For Every Business To Take Part In
There is no one-size-fits-all approach to social media content creation. Depending on your unique target audience, business sector or industry, and specific marketing goals, the way that your brand uses social media can look and feel entirely different from others.
That being said, there are many universal benefits that social media can bring to just about any business, including:
#1: Social Media Decreases Spending
The beauty of social media is that it is entirely free to create basic social media accounts and posts. While there are some paid options in social media marketing, such as sponsored posts or investing in more advanced analytics platforms, it is generally a very cost-effective option. This makes social media’s return on investment much higher than more expensive marketing strategies.
#2: Social Media Establishes Social Proof
Creating social media content in conjunction with a celebrity or influencer through an influencer marketing campaign is an incredible way to establish social proof and improve your brand’s reputation and authenticity. In fact, in one study, 40% of people reported purchasing a product online after seeing it used by a social media influencer.[1]
#3: Social Media Showcases Your Brand’s Personality
Social media is the perfect space to get creative and showcase your brand’s personality and voice. With so many types of social media content to take part in through audio, visual, and written content, brands can easily align posts to fit their unique interests and style, industry expertise, and level of formality.
Whether it’s through posting a comedy video on Tik Tok, curating an aesthetically pleasing feed on Instagram, or creating an insightful post about your industry on Linkedin, social media is easily one of the best ways to show consumers who you are and what you care about.
#4: Social Media Facilitates Connections With Consumers
As the name social media suggests, at the core of every social media platform is the ability for individuals and businesses to interact and socialize with one another. Unlike traditional advertisements and marketing materials, social media content invites responses and direct conversations between consumers and brands through the content’s comments section.
When individuals can engage directly with your brand on a more personal level, they are more likely to be loyal followers and purchase your products in the future. In fact, millennials alone are 62% more likely to engage with a brand that responds to their customers on social media platforms.[2]
#5: Social Media Improves Brand Awareness And Traffic
Believe it or not, almost half (45%) of the total global population is currently found on social media platforms.[3] This gives your brand access to more consumers and audiences than what would otherwise be possible with traditional marketing. Social media also allows your current customers to easily share and disseminate your content to their followers, bringing new audiences and traffic to your website or store.
Successful Social Media Content Creation Starts With Professional Assistance
All in all, social media content creation works wonders for your credibility, authenticity, and brand awareness. This, however, is only the case when it is implemented with clear strategies and goals in mind.
When in doubt, working with a digital marketing agency specializing in social media content creation will ensure that you have the best campaign possible. Professional marketers have the experience and tools to stay up to speed on the best social media tactics, understand the best platforms for targeting audiences and deliver high-quality branded content every time.
Quality Social Media Content Is At Your Fingertips
With years of experience in social media marketing and content creation, Full Circle SEM’s team of marketing pros are your partners in creating the social media marketing plan of your dreams. Use the power of social media to your brand’s advantage by contacting our team today.
Sources:
[1] https://optinmonster.com/social-proof-statistics/
[2] https://www.inc.com/geoff-smith/millennials-becoming-more-loyal-in-era-of-consumer-choice.html
[3] https://www.oberlo.com/blog/social-media-marketing-statistics
