Establishing a solid online presence with a website is essential for maintaining relevance in today’s digital marketplace, no matter the size or sector of your business. But with millions of websites already circulating the internet, simply having one isn’t enough to cut it any longer: a website must be well-designed to stand out against the crowd.
This is because a consumer’s first impression of a website is formed in just 50 milliseconds.[1] This shorter-than-short timeframe doesn’t leave much wiggle room at all for a website that is anything less than high-quality and professional in appearance. Read on to learn more about the benefits that come with a web design company in Rochester, NY, over a free website builder.
What Is The Difference Between Web Designers And Website Builders?
You can create and build your website in 2 main ways: hiring a website designer or utilizing a free website builder. Many smaller businesses on a tighter budget opt for using a website builder. This tool allows users to design and curate their websites all by themselves through the use of pre-made templates.
On the other hand, brands that use a web design company outsource their website development and designing to professionals. These companies handle the ins and outs of creating both the front and backend of your website.
How Can Professional Web Designers Help Businesses?
While it might feel tempting to use a free website builder instead of hiring professional assistance, the benefits that a web design company brings to the table outweighs its more expensive upfront costs. If you still need convincing, here are 5 of the top perks of hiring a website design company:
#1: Improved Search Engine Optimization
No matter how great your product or service might be, it won’t sell if your website gets lost in the shuffle of search engine results pages. This is why a strong SEO strategy is a must for ranking your website as high as possible on Google. Professional web designers know how to implement keyword research and backend SEO techniques to bring high-quality traffic from search engines your way.
#2: Fast And Reliable Websites
A fast and reliable website is key for professionalism, especially when considering that 40% of individuals click off sites that don’t load within 3 seconds.[2] When you work with professional website designers, they are highly skilled in coding. There is no need to worry about slow loading times, website malfunctions, and site crashes happening, if ever!
#3: Saves Time and Energy
Even while using a user-friendly website builder, creating a strong and professional website can take days of hard work. Just think about all of the time and stress you’ll save when hiring a web designer to get the job done instead. Not only this but bouncing off design ideas with an outside source is bound to bring you closer to your website’s vision much quicker than brainstorming alone!
#4: Unique Layout and Formatting
As opposed to using the same free template of countless other businesses, working with professionals means that your website is designed entirely by scratch. Designers can create a layout and formatting that aligns with your brand’s unique style, color scheme, and creative vision. With a team of creative partners in your corner, the possibilities of your website’s design are truly endless!
#5: A Diverse Range Of Skills and Talents In One Place
As a business, it is nearly impossible to wear all of the hats that a website design company offers. These companies have teams made up of individuals with coding skills, an eye for design, and solid SEO and marketing chops. This diverse range of skills is necessary to build a website that can generate leads, improve site traffic, and positively impact consumers.
Work With Full Circle SEM, Web Design Company Rochester NY
It’s safe to say that a web design company can improve the performance and appearance of websites in more ways than one. Whether it’s to create an entirely new website from scratch or spice up an existing site, the creative thinkers at Full Circle SEM help businesses’ websites come to life. For a free consultation, contact our team today!
Sources:
[1] https://www.tandfonline.com/doi/abs/10.1080/01449290500330448
[2] https://neilpatel.com/blog/loading-time/
