As video platforms like Youtube, Instagram Reels, and TikTok continue to grow in popularity, it’s critical for businesses to adapt to the times and create content that connects with their audiences through video marketing.
But how does one achieve high-quality video content on a budget?
Why Is Video Content Important For Businesses’ Marketing Plan?
Video marketing is a tactic in which brands integrate video content in their marketing campaign as a means of storytelling. They might also use videos to promote their product and engage with their consumers. Over half of consumers are eager to see more videos from brands [1] and 88% of video marketers report positive ROI from video. [2] It’s clear that video content is no longer optional: it is an absolute staple for any successful content marketing plan.
Videos sustain consumer’s attention much longer than written content. It’s also a magnet for attracting new leads, improving SEO, and increasing social shares.
5 Tips For Video Content On A Budget
When diving into video content for the first time, it can feel overwhelming to know how to execute video while confined to a small budget. Many people assume that video marketing is expensive from the high fees of camera equipment, scriptwriters, editors, and production companies. But thankfully, there are many ways to create successful videos without breaking the bank.
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Here are 5 ways to integrate video content into your marketing plan on a tighter budget:
#1: Transform Old Content Into Videos
If the time, energy, or finances needed for brainstorming fresh video ideas isn’t a possibility for a business, then repurposing old content into a video format is a smart way to go. Whether it’s an old blog post or an infographic, transforming old content into a video format breathes new life into the topic.
72% of buyers would rather watch videos to learn about a product over other types of content.[3] To save some budget, you can repurpose blogs and infographics to bring a fresh set of eyes to content that would have otherwise been skipped over.
#2: Try Out Animated Videos
Because they don’t require hiring expensive actors, camera equipment, or relocating to a production set, creating animated or cartoon videos is a more cost-effective video marketing tactic than a real-life video. Animated videos are especially great for breaking down more complex and abstract topics, demonstrations, or ideas.
#3: Try Livestreams
Live streams are a great way for businesses to dip their toes into the video content marketing world without committing to the costs of a more professionally produced video. Spaces like Instagram and Facebook lives are perfect platforms for streaming with guests, revealing behind-the-scenes footage, and showcasing new products. Better yet, individuals spend 3x more time on live videos than pre-recorded ones. [4]
#4: Use Affordable Equipment At Your Fingertips
The rise of social platforms and digital technology makes creating, editing, and posting videos more accessible for businesses than ever before. With high-quality phone cameras, free video editing software, and free social media platforms readily available, businesses can cut down immensely on the fees that would have been allocated to professional camera gear and editors in the past.
#5: Outsource Video Marketing With An Agency
Outsourcing some video content tasks to an agency significantly reduces the stress and hassle around video creation. Working with trusted partners means businesses don’t have to worry about wasting money on a video that won’t drive the desired amount of leads and sales their way.
Marketing agencies bring a breadth of knowledge on the best video formats and platforms for connecting brands with their target audiences most effectively. A few of the popular types of video content topics that agencies can help brands implement include:
- How-to videos
- Demonstration videos
- Animated videos
- Branding and spokesperson videos
- Topical videos
Full Circle SEM Makes Video Content Affordable
With all the potential for growth and engagement that videos bring businesses, there’s no question video marketing is here to stay. Full Circle SEM’s jack-of-all-trades team specializes in creating brand videos, scriptwriting, and strategically distributing videos across relevant platforms.
To create high-quality videos at a reasonable price point, contact us for a free consultation today.
Sources:
[1] https://www.oberlo.com/blog/video-marketing-statistics
[2] https://www.hubspot.com/marketing-statistics
[3] https://blog.hubspot.com/marketing/repurposing-content-as-video
[4] https://www.socialmediatoday.com/marketing/top-5-facebook-video-statistics-2016-infographic
