Why and How Content Marketing Works

by | Nov 28, 2020 | Content Marketing

Why and How Content Marketing Works

There is no question that content reigns as one of the most impactful strategies for improving your marketing strategy in the saturated digital landscape. Businesses use content for improving their sales, brand awareness, and positioning themselves as an authority of their industry. This article will explain how content marketing works and why any business, including drug rehab centers, can benefit from implementing content marketing plans!

How is Content Marketing Different Than Other Marketing Techniques?

Ever wonder why content marketing works better than other tactics? Content marketing is the process of crafting educational and relevant content for your target audience’s consumption. Rather than selling a product or service as traditional advertising tactics do, content marketing’s main goal is to provide value for your audience.

The beauty of compelling content is that it doesn’t outwardly push a sale but instead gently nudges readers towards a purchasing point. Content does this by providing valuable information with solutions and insights. Content alleviates consumers’ most pressing concerns and pain points by providing valuable information. This removes the distaste that some audiences feel when being blatantly sold to.

Some of the most popular forms of content marketing include:

5 Benefits that Show How Content Marketing Works

There’s a reason why 70% of marketers invest in content marketing in 2020 1… it is a viable solution for achieving a variety of marketing goals! Below are 5 of the top reasons why content marketing is beneficial for all business sectors:

#1: Well-Written Content Helps Your Rankings Skyrocket

Since Google and other search engines generate countless results, the only way that your business will stand out against competitors is by posting consistent and relevant content. The more quality content you put out, the more opportunities you have to be displayed higher on your target audience’s search results pages. This increases your likelihood of gaining new traffic to your website. To rank as high as possible for your target audience’s search results, make sure to insert strategic and relevant keywords, titles, and headings within your content.

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#2: Helpful Content Builds Connection and Trust With Your Customers

Every brand is more than just its goods or services. You have a story to tell with unique company values, beliefs, and opinions. One study found that 73% of consumers will pay more for products if they love the brand that sells to them 2. Content is less “salesy” in nature. So it presents you with the perfect chance to showcase your brand’s personality and capitalize on the benefits of connecting with customers who feel similarly to you. Furthermore, adding customer testimonials, case studies, and other social proof within your content will display just how much help you have provided similar consumers. With more trust and connection comes more sales.

#3: Content Establishes Your Credibility

Every business and organization has unique expertise and perspectives to share. Content creation is the perfect opportunity to show what you know and establish your credibility as a leader in your industry’s space. This is because content marketing usually relies on longer-form, educational media pieces that give you space and time to provide helpful insight to curious readers. Ways to show your credibility through content include adding relevant statistics and studies to back up your statements.

#5: Content Marketing Saves Money

No matter the business, it is always in your best interest to find ways to save money. This is especially important in industries that rely on monetary donations to keep their doors open. Content marketing works wonders for cutting back on unnecessary marketing budgets. Statistics show that businesses save upwards of 62% with three times the leads when creating content over other marketing forms. 3

How Can Content Marketing Help Drug Rehabilitation Centers?

All of the incredible benefits that content marketing offers above can be effective for various businesses and organizations, even drug rehab centers. No matter the industry you are in, there is endless untapped potential through content creation.

In the context of drug rehabilitation centers, content can:

Destigmatize Addiction

The negative association that the media portrays with rehab centers can be negated through content that sheds light on what they function like, look like, and provide for their clients.

Showcase Your Rehab Program

Content is a perfect platform for showing your intrinsic care and involvement in preventing addiction and the issues surrounding substance abuse.

Inspire People

Educational content can stimulate individuals struggling with addiction to taking action by showing signs or warnings that point to the need for professional assistance.

Increase Engagement

Content can improve traffic to your website without having to spend much money.

Work With Full Circle SEM Today

Content marketing isn’t going anywhere anytime soon. Whether it’s to improve your content’s SEO, increase site traffic, or understand your analytics better, Full Circle SEM  can help. We are committed to providing a personalized approach to any digital marketing goal! Give us a call to get started today!

 

Sources:

[1] https://www.hubspot.com/marketing-statistics

[2] https://www.forbes.com/sites/forbesbusinesscouncil/2019/11/21/consumers-are-hungry-for-an-experience-based-connection-with-your-brand/?sh=2efdea9858fe

[3] https://contentmarketinginstitute.com/2017/10/stats-invest-content-marketing/#:~:text=Content%20marketing%20generates%20over%20three,it%20also%20generates%20more%20leads.&text=That’s%20because%20there%20are%20other,*%20content%20marketing%20*cough*

Michelle Ober

Justin’s favorite sister-in-law that he “fires” regularly. Director of Content & Social Media for Full Circle SEM.

If you’re ready to take your brand to the next level, call 888-757-2714 or contact us here today.