Whether it’s through pay-per-click ads, search engine optimization, or social media, reaching audiences through digital marketing tactics is essential for connecting with today’s internet-obsessed consumers. In fact, digital marketing alone comprises 46% of 2021’s global ad spending.[1]
With so many options for targeting consumers online, it can be especially overwhelming for small to midsize businesses to know where to start. This is where a digital marketing agency in Rochester, NY such as Full Circle SEM, comes into play.
What Is A Digital Marketing Agency?
Rather than hiring your own in-house marketing team, a digital marketing agency is a third-party company that offers digital marketing-related support to businesses. Some of the work that a full-service digital marketing agency can assist with includes, but is not limited to:
- Website design and development
- Search engine optimization
- Pay-per-click ads
- Social media marketing
- Content marketing
5 Benefits Of Outsourcing To A Digital Marketing Agency Rochester NY
There is a reason why 1 in 5 small businesses outsource their digital marketing tasks to an agency.[2] It benefits businesses in more ways than one. Here are 5 reasons why you should hire a digital marketing agency:
#1: Saves Time And Hassle
Managing your time is just as important for success as managing your spending. Working on your marketing strategy alone wastes time, resources, and energy. You could be spending that instead on growing and developing other aspects of your business. When you have someone else to take care of the tedious elements of the marketing, you have more time to focus on the exciting, big-picture goals of the campaign.
#2: Access To Expert Marketers
Let’s face it: honing in on a solid digital marketing strategy comes with quite the learning curve. It would take a lot of trial and error for businesses without a marketing background to find the best tactics to fit their brand without outside assistance.
To avoid wasting precious time and dollars, hiring an agency ensures that you have access to professionals with the skillset, training, and experience needed to implement successful digital marketing campaigns on the first try. An agency gives your brand access to the best minds in the marketing world to help with:
- Understanding the best channels for reaching your brand’s unique target audience
- Staying up-to-date on the latest digital marketing industry trends and tactics
- Delivering timely, thorough, and organized digital marketing materials
#3: Money Saved In The Long Run
Despite its upfront costs, outsourcing your digital marketing can actually save your business money in the long run. 70% of businesses report that cost reduction is the number one reason for outsourcing tasks in the first place.[3]
Think about it: all of the fees that you would have otherwise spent on hiring and providing a salary to an in-house marketing professional are cut down with an agency. Not only this, but digital marketing agencies make the most out of the budget that you set for them, making it easier than ever to avoid overspending.
#4: All Stages Of The Marketing Journey Covered
The digital marketing process is so much more than just the finished advertisement or piece of content. It takes target audience research, A/B testing, performance analytics, and so much more to create a well-rounded digital marketing campaign. An agency has all of the tools needed to support businesses through all stages of the marketing journey, from the beginning stages of brainstorming all the way to evaluating the success of the campaign.
#5: Fresh Ideas
No matter how talented and innovative your team is, sometimes an outside perspective is needed to get the creative juices flowing. Agencies bring fresh ideas to the table without any former biases of the business influencing their opinions. Whether it’s to bounce off ideas, build upon your existing strategy, or create an entirely new marketing plan, a digital marketing agency is your creative partner through it all.
Elevate Your Digital Content Today with a Digital Marketing Agency in Rochester NY
With all of the perks that a digital marketing agency can bring, what stops you from hiring one? The capable professionals at Full Circle SEM partner with businesses to take their digital marketing content to the next level of professionalism.
Contact our expert team to learn more about our diverse range of marketing services today!
Sources:
[1] https://www.oberlo.com/blog/digital-marketing-statistics
[2] https://www.prnewswire.com/news-releases/52-of-small-businesses-plan-to-outsource-in-2019-most-commonly-for-accounting-it-services-and-digital-marketing-tasks-300871057.html
[3] https://capitalcounselor.com/outsourcing-statistics/#:~:text=The%20top%20reason%20for%20outsourcing,to%20outsource%20than%20small%20businesses
