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While paid advertising and social media-centric marketing strategies are critical to your brand’s growth trajectory, search engine optimization (SEO) is still king. To earn a top spot on search engine results pages (SERPs), you need to master the art of SEO content...
Whether you’ve just launched your first search engine marketing (SEM) initiative or have run multiple SEM campaigns, it’s essential to carefully measure your progress to see what works and what doesn’t. You’ll need to pay attention to the right SEM metrics to do that....
Looker Studio (formerly Google Data Studio) is a playground for marketers. It lets you easily build stunning dashboards and reports packed with colorful charts and graphs that tell stories about your data. It’s flexible, powerful, and (best of all) free to use. But...
According to the Federal Trade Commission (FTC), text message open rates are approximately 98%.[1] The organization also reported that aggregate losses attributed to text fraud are on the rise, jumping from $131M in 2021 to $330M in 2022.[1] In response, the Federal...
Many marketers fancy pay-per-click (PPC) campaigns because they represent one of the quickest routes to traffic and profits. However, optimizing campaigns and PPC advertising in Fort Lauderdale to maximize effectiveness has always been time-consuming, involving heavy...
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