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A little more than a year ago, Google announced that it planned to update its algorithm to incorporate specific user experience criteria. Known as core web vitals, Google would begin to reward or penalize websites for their performance in three areas linked to user...
An estimated 30 to 50 million websites are using Google Analytics. [1] There is no question that this analytics platform gives countless businesses the insight needed to improve their website’s performance, traffic, and lead generation abilities. Here's a brief...
SEO, or search engine optimization, is the process of creating content optimized for ranking highly on search engine results pages like Google or Bing. While large SEO budgets give businesses more opportunities for strategically reaching consumers, it is important to...
Establishing a solid online presence with a website is essential for maintaining relevance in today’s digital marketplace, no matter the size or sector of your business. But with millions of websites already circulating the internet, simply having one isn’t enough to...
Should You Choose Between SEO and PPC or is it a Good Idea to Use Both? Both SEO and PPC are beneficial for your business. When you would use either one of them depends on your specific goals, how you’re currently performing, and the size of your budget. Read ahead to...
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