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Auhtor: Justin Ober

Justin Ober

Justin built his first website and eBay store while in high school (circa 1999) and has had a hand in internet marketing ever since. After graduating from Penn State University he headed for warmer weather in sunny South Florida, where he worked on both the client and agency side of digital marketing. Yada, yada, yada, he's since managed over $30 million in digital ad spend and is an expert in all things PPC.
Top 4 Key Website Engagement Metrics

Top 4 Key Website Engagement Metrics

You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...

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