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Category: PPC

Top 4 Key Website Engagement Metrics

Top 4 Key Website Engagement Metrics

You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...

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What is PPC Bounce Rate and How Can I Improve It?

What is PPC Bounce Rate and How Can I Improve It?

If you've been struggling to increase traffic to your site and generate more leads and customers, it could be because of your PPC bounce rate. If visitors come to your site from a PPC ad and quickly "bounce off," you're missing out on a chance to convert them. What is...

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