You measure almost anything on your website—traffic, bounces, clicks, etc. Evaluating engagement metrics is when you determine what happens after a searcher arrives on your website. Essentially, you measure whether or not your website is as effective as possible. With...
You’re Viewing Posts From
Category: PPC
Running Google Ads? If You’re Not Also Doing Dedicated Call Tracking, You’re Wasting Your Money…Here’s Why
Running Google ads with PPC management in Rochester can help you generate leads and improve conversions – but it's not the whole picture. Data tracking provides in-depth insights into the business, marketing campaigns, and customers. Call tracking offers critical...
What is PPC Bounce Rate and How Can I Improve It?
If you've been struggling to increase traffic to your site and generate more leads and customers, it could be because of your PPC bounce rate. If visitors come to your site from a PPC ad and quickly "bounce off," you're missing out on a chance to convert them. What is...
What Are Performance Max Campaigns In Google Ads?
Performance Max campaigns are Google's new form of digital ad. Rolled out to all advertisers in November 2021 after a year in beta, Performance Max campaigns in Google ads allow advertisers to place their ads across all Google-owned properties. For marketers, this...
Why a Fort Lauderdale PPC Company Must Review Google Search Terms
Google search term reports are a vital resource for every Fort Lauderdale PPC or paid advertising company. And even small changes to these reports—and the data they offer—can have broad ramifications on how you do business. What are Google's Search Term Reports?...
Start Getting Results