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Ask any professional marketer what it takes to get a business off the ground, and they'll sell you on social media. Digital marketers usually consider major platforms like Facebook and Instagram a must for any modern marketing strategy. Depending on the company, other...
Social media is currently one of the significant platforms for marketing online - and that likely won't be changing soon. But, the way it works to help your business grow in search engines can be a bit confusing. Search engine optimization (SEO) refers to implementing...
Solely having a website isn’t enough anymore. If your website isn’t working for you (as in actually driving people to call you, order your product, or fill out a web form) then you aren’t utilizing your site to its fullest potential. While conversions can be measured...
Many businesses think that all they need is a website in order to have a presence on the web, but sadly, that's simply not the case, and it hasn't been that way for a loooong time. Adding relevant content to your site weekly, biweekly or monthly is a great way to...
Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of monitoring reactions, identifying problems before they manifest and addressing responses that are potentially damaging. ORM is...
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