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Benefits of Google Ads Management for Local Businesses
Making the most of Google ads is critical to securing your brand's future, especially as a local business. After all, local Google ads can help...
How to Increase Website Conversions for Your Business
Solely having a website isn’t enough anymore. If your website isn’t working for you (as in actually driving people to call you, order your product, or fill out a web form) then you aren’t utilizing your site to its fullest potential. While conversions can be measured...
Benefits of PPC for Your Business
Many businesses think that all they need is a website in order to have a presence on the web, but sadly, that's simply not the case, and it hasn't been that way for a loooong time. Adding relevant content to your site weekly, biweekly or monthly is a great way to...
Top 5 Misconceptions about Online Reputation Management
Online reputation refers to the customer feedback that a business receives via the Internet. Online reputation management is the practice of monitoring reactions, identifying problems before they manifest and addressing responses that are potentially damaging. ORM is...
Why Aren’t You Using Call Tracking?
Did you know that phone calls still account for a significant portion of conversions from website visits? The good news is that all of those calls are perfectly traceable, and can help you learn where to boost your ad spend, and where to cut back. Measure Your...
Google PR Stunt Feeds Opioid Crisis, Threatens Small Businesses
Update: 2/2020 Google has since removed the ban on addiction treatment advertising, so that's definitely good news. Google eventually moved to a process of vetting treatment centers, as we recommended. They partnered with LegitScript (ugh) in order to certify...
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