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How To Use Data & Statistics in Digital Marketing Strategies
Poorly planned and executed digital marketing strategies lead to low-performing campaigns and low-quality results. If you're unsure how the campaign...
Upgraded URLs in Adwords – an Easier Way to Manage URLS?
The capacity for constant connectivity has completely changed the way that people interact with businesses, meaning that businesses are being forced to compile more data and metrics for the purpose of successfully managing campaign performance. In order to support the...
Using Landing Pages to Increase PPC Conversions
Using multiple landing pages in your PPC campaigns can lead to significantly higher conversion rates as well as lower CPC (cost-per-click). The primary goal is to create a direct relationship between the content on your landing page and your ad. In doing so, it will...
Yahoo Gemini Review
Yahoo Gemini promises a solution for mobile search and native advertising for their “millions of people” that visit Yahoo daily to search for things, read the news and check email, etc. While there are some things we DO like about Yahoo Gemini, right now, the...
Customer Relationship Management
If you are a business with more than one customer, there is a need for customer relationship management (CRM). With a properly set up CRM, a business will be able to manage a company’s interactions with current and prospective customers easily and efficiently. Good...
Using PPC for Lead Generation
We all want our business to grow but what is the best way to get people to know about your business? SEO is great for getting your site to show up in organic searches, but how do you stay on the very top? Pay-per-click advertising has really become the new standard in...
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