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How a PPC Company Can Be the Power Behind Your Small Business
You’ve probably heard all the buzz about search engine optimization (SEO) and the importance of ensuring your company is visible in organic search...
How a PPC Company Can Be the Power Behind Your Small Business
You’ve probably heard all the buzz about search engine optimization (SEO) and the importance of ensuring your company is visible in organic search results. While that’s true, SEO is a long-term strategy involving continuously jockeying with other small business owners...
The Importance of Mobile Optimization in SEM
As of 2024, over 60% of all global internet traffic originates from mobile devices.[1] With that in mind, you must design your search engine marketing (SEM) campaigns with mobile users in mind, or you’ll effectively be ignoring over half of your target audience. Below...
Geotargeting in SEM: Reaching Local Customers With Precision
Reaching the right audience at the right time is crucial to any business's success. You must incorporate geotargeting into your search engine marketing (SEM) campaigns if you operate in specific regions and rely on a local audience. By leveraging geotargeting in SEM,...
Common SEO Mistakes and How to Avoid Them
Search engine optimization (SEO) is one of the most popular forms of marketing for website owners. However, it can be quite complex with so many elements that factor into SEO, from anchor text and metadata to content quality. As a result, business owners often...
The Power of Evergreen Content: Why It’s Essential for Long-Term SEO Success
Content marketing can feel like a rat race. You are constantly looking for fresh ideas and conducting keyword research to ensure your content ranks on the first page. You have to add new concepts to your content strategy. That doesn’t mean you must reinvent the wheel...
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