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SEM Services 101: How to Choose the Right Keywords for Your Campaign
Search engine marketing (SEM) services can help get your content to the right audiences and make your campaigns more impactful. One thing to keep in...
An Overview Of The New Default Google Responsive Search Ads
Now that everyone has had a chance to fine-tune a strategy for Google's Expanded Text Ads, Google has officially adopted Responsive Search as its new default ad format. While the constant changes always keep marketers and ad buyers on their toes, and we're always...
Why Click PPC Advertising Campaigns Are Still Worth It In 2023
Let's face it, PPC advertising has been a successful marketing tactic for at least the past twenty years. Whether selling physical products or digital goods and services, PPC campaigns are a powerful tool for driving traffic to your website. But after twenty years of...
The Problems with Google – PPC Agency POV
You know those feedback requests you get from Google after you beg for help and get a poorly trained “account rep” who doesn’t actually solve your problem? Usually, I fill them out just to bitch about a bunch of stuff and let them know they’re welcome to contact me....
Data-Driven Content Marketing: The Positive Impact Of Analytics
If you’re a business owner looking ahead to the rest of 2023, you’re probably setting targets and goals for this year and beyond. And, if you’re like most entrepreneurs, one of those goals may be to find a way to increase your customer base through data-driven content...
Top 8 Social Media Trends 2023
What was once considered a passing trend, social media has firmly cemented itself in everyday life. This is true for brands, creators, and the consumers they want to reach. The competition for engagement, reach, and views aren’t likely to subside, making it more...
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