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Which Do You Need: Google Ads vs Facebook Ads
Two of the most potent tools now accessible for digital advertising are Facebook Ads and Google Ads. Both have unique advantages and could...

What Is Call Tracking? Learn Its Importance in Digital Marketing
Businesses rely on digital marketing to attract new customers, increase revenue, and improve brand awareness. But one of the challenges is calculating the return on investment from SEO campaigns, social media efforts, and search ads. But for service-based businesses...

What a St. Augustine Internet Marketing Agency Can Do for You
Growing a business is tough, especially in the modern economy. But if you're a local St. Augustine business owner, the right Internet marketing agency could be just the partner you need to maximize brand awareness and customer acquisition. A St. Augustine Internet...

Meta, Facebook, AI, and the Disaster It All Creates When Something Goes Wrong…
"On the business side, Meta also uses AI to help run its main line of business: selling ads. Meta says it’s been improving its AI tools that let advertisers target ads. Because of better AI, the company says it’s improved its “monetization efficiency,” or how much the...

Twitter, X, and Other Social Media Musings from an SEM Agency in St. Augustine
It's no secret that the social media landscape has shifted dramatically over the last several months. Throughout 2022, Elon Musk's acquisition of Twitter was noteworthy enough, but his recent policy decisions and, most importantly, the rebranding from Twitter to "X"...

How to Make Google Ads Automation Work for You
Google Ads is known for its high conversion rates, but it requires a lot of work on your end to keep your pay-per-click (PPC) campaigns running smoothly. Fortunately, Google Ads automation takes a lot of time and effort out of the process. Though it takes some upfront...
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